We know: You don’t watch it for the football, but for the ads. Setting aside those moronic “drinkability” beer gatherings and the smoke- and noise-filled macho truck competitions that all look the same, we saw some good car commercials during Super Bowl 2008.
Audi’s Godfather ad was one.
And in the same screaming vein, so was Bridgestone Tire’s squirrel ad.
This year Bridgestone and Castrol will be back, we hear, along with Hyundai—showing off the Genesis coupe. Some Internet wag stole this still from the commercial featuring the Genesis driven by Rhys Millen and Bach played by cellist Yo-Yo Ma. Bach finally comes to Road Atlanta.
Preposterous ads with automotive people and themes will be there once again. You can’t forget the fat guy who drinks Amp and jump-starts the lady’s car with cables attached to his, ahem, nipples. Can Amp ever top this performance?
There will be a new ad starring Indy driver Danica Patrick, once more giving her all for Go-Daddy websites in a titillating courtroom drama.