We thought maybe they’d knock a few thousand off the price of the Prius to be more competitive, or load it up with technology to justify its higher price.
We even thought Toyota might introduce an all-new hybrid.
Toyota’s taking the easy way out and will build a hybrid version of the Yaris. The current gas-powered Yaris already gets 36 mpg on the highway and doesn’t cost more than $15K. There aren’t any estimates as to what a hybrid version would be rated at, but you can be darned sure the price will be below the Insight’s $19,800 starting price.
The price of the Prius will probably jump as the Yaris fills the entry-level hybrid slot for Toyota and competes directly with the Insight. Then it’s Honda’s move to try and undercut the price of the Yaris hybrid! We look forward to seeing what happens.
Hybrids haven’t received the warmest response from readers of this blog, but would a cheap, ultra-efficient hybrid be of any interest to you?