Porsche Powers to Another Win

2010 Porsche Boxster S

2010 Porsche Boxster S

Everybody sees something different in the latest J.D. Power survey. The Automotive Performance, Execution, and Layout (APEAL) study is one of the industry’s big ranking exercises and tries to measure “how gratifying a new vehicle is to drive.” APEAL ranks cars and trucks by model-levels and nameplate. Indeed, the results include some surprises this year.

Most car bloggers and writers gave the honors to Porsche for taking the top overall spot for the fifth year in a row. Others, like Autoblog, tooted Hyundai’s horn for beating BMW (the new Genesis demoted the 5 Series, if you can believe it).

A few pointed out the fact that “seven all-new and redesigned models rank highest in their respective segments, including the Dodge Challenger, Ford F-150 (in a tie), Ford Flex, Hyundai Genesis, Nissan Maxima, Volkswagen CC, and Volkswagen Tiguan.”

Volkswagen AG earned four segment-level (functionality and size categories, like SUV, pickup, and so on) awards for the CC, GTI, Passat, and Tiguan. Honda, Mercedes-Benz, and Nissan each got two. The press release explains the study’s methodology:

The APEAL Study examines how gratifying a new vehicle is to own and drive, based on owner evaluations of more than 90 vehicle attributes. The 2009 APEAL Study is based on responses gathered between February and May 2009 from more than 80,900 purchasers and lessees of new 2009 model-year cars and trucks who were surveyed after the first 90 days of ownership. The APEAL Study complements the recently released J.D. Power and Associates Initial Quality Study (IQS), which focuses on problems experienced by owners during the first 90 days of ownership.

So it really is kind of a big deal. These are the top 10 overall rankings:

2009 APEAL Nameplate Ranking
(based on a 1,000-point scale)

Porsche 869
Jaguar 859
Cadillac 852
Audi 846
BMW 844
Mercedes-Benz 841
Lexus 837
Infiniti 828
Land Rover 822
Lincoln 820

Here’s your chance to contradict J.D. Power, folks. Tell us in a comment which of these rankings are totally off the wall and why!

—jgoods

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