Something’s wrong over at Suzuki.
The Japanese automaker is skidding hard, as its sales are down a staggering 78 percent from one year ago.
That might not surprise many people. In fact, I’ll bet most folks can’t even recall the last Suzuki ad they saw or even tell me where their nearest dealer is.
But Suzuki has been in the news a lot lately. First came those sobering sales numbers. Then analysts urged Suzuki to exit the American car market. But there’s some good news, too, as Suzuki is getting some nice press on the new SX4 Sportback. Also, the infamous Pikes Peak International Hill Climb was won by Nobuhiro Tajima driving a customized SX4.
Of course, the car used for the hill climb was outfitted with a whopping 850 horsepower, but still, it should lend some credibility to just how good the car is.
I think if Suzuki can eke out enough sales of the Japanese-built SX4 and sell them in the same dealerships that sell motorcycles, the company might have a chance of staying in the American market. Plus, Suzuki’s Camry-fighter, the Kizashi (at right), is due to hit dealerships in 2010. If it’s a success, stay tuned for Suzuki’s American rebirth.
If it flops, watch for the company to pack up and ship out.
Do you even know where your local Suzuki car dealership is? Do you care whether or not the company stays in the United States?