In my never-ending quest to keep apprised of new cars expected to hit the shores of the USA, I’m usually not surprised by what I find.
But when the ghost of a long-dead failure makes another appearance, it gets my attention.
In this case, it’s the news that Volkswagen is considering bringing the failed ultra-luxury Phaeton back to the States. The car launched here in 2003 and never sold more than 2,000 copies in a year. By 2007, the $70,000+ Phaeton was gone, leaving nothing but the memory of how not to launch a luxury car.
The Phaeton lived on, though, in other markets, and now VW just might resurrect it, this time with an efficient diesel engine. We’ll follow the story and let you know if this ghost of V-dub’s past will indeed make another appearance.
Speaking of ghosts, the Rolls-Royce Ghost was shown off at the Frankfurt Auto Show. Think of this Rolls as the poor rich man’s Rolls-Royce, as the Ghost is the company’s “entry level” offering. But it still costs around $270K. For that dough you get a 6.6-liter V12 and 570 horses and can scoot to 60 mph in 4.7 seconds. Oh, and a free umbrella. Score!
Also unveiled at the Frankfurt show was the U.S.-bound 2011 Ford C-Max. Essentially this a European-market small minivan that many folks are thrilled is making the journey across the Atlantic. The C-Max is based on the Focus and will offer three rows of seats, 7-passenger seating, and sliding rear doors… all with the efficiency of a 4-cylinder Ecoboost engine that makes about 180 horsepower. Yes, it’s similar to the current MAZDA5, but we’ll see if a little European flair helps boost C-Max sales.
Bring on the small-car invasion!
Any new cars you’re excited to see hit the U.S. market?