What’s Volvo’s place in the world?
Ask consumers and they might say “Volvo makes safe, semi-luxurious family haulers.”
Ask Volvo and you’ll hear something about emotional appeal, sporty design and dynamic driving properties. It seems like all carmakers who call themselves luxury these days want to capitalize on the whole “dynamic driving properties” thing. The thing is, BMW pretty much owns that place. And if Volvo gets sold to a Chinese company as planned, well, let’s just say China isn’t a country known for developing world class driving dynamics.
Regardless, Volvo’s new S60 sedan is set for its big unveiling at the Geneva Motor Show next March, with production starting in summer 2010 in Belgium.
Volvo CEO Stephen Odell says,
The all-new Volvo S60 is sculpted to move you. It looks and drives like no other Volvo before and the car’s technology will help you to be safer and more confident behind the wheel.
Volvo’s marketing department would be proud, as phrases like “sculpted to move you” sound good in press releases but are otherwise meaningless. The car does look better than previous generation Volvos, but we’ll wait and see about those driving dynamics.
Speaking of questionable driving dynamics, GM is starting up Hummer production again in Louisiana. Since the deal closed to sell Hummer to China’s Sichuan Tengzhong Heavy Industrial Machinery Co., General Motors can begin producing 2010 versions of the H3 and H3T. The only changes to the ’10 models will be E85 capability across the line and some new color choices. No word on when production of the H2 will start again, but expect the new H3 to hit dealers in December.
In news from the auto spying field, Leftlane has spy photos of the 2011 Chevy Aveo (or possibly Viva), which could see production by the end of 2010, and the 2011 Toyota Sienna, which will debut at the LA Auto Show next month.
Finally, and this would fall under the category of “Cars Going Soon,” my much loved Pontiac G8 GXP is just about extinct. GM reports via Twitter that only 16 are left on dealer lots, so if you want one, better act fast before these are strictly sold at collector car auctions.
Lots to look forward to in the coming months and years! Will you be test driving anything listed here?