Cars Coming Soon->A Bright Future for Lincoln and Chevy

2010 Lincoln MKZ

Late last week the news started to surface that Ford was probably going to kill off its Mercury brand. Yesterday the rumor became official, with Ford announcing during a press conference that Mercury would end production at the end of this year.

What’s bad news for Mercury fans, though, is good news for Lincoln lovers. Ford is using the end of Mercury as a reason to ramp up Lincoln. Ford will expand the luxury brand’s lineup by adding seven all-new or significantly refreshed vehicles, including the MKZ Hybrid and Lincoln’s first compact vehicle.

Even more exciting is this: Lincoln will offer EcoBoost powertrains across its entire lineup, including in the new compact. Ford says it is committed to giving Lincoln more useful features and technology than any other competitor, as well as offering the most fuel-efficient lineup of luxury vehicles. Hefty goals to be sure, but Ford is on a roll, and I’m not going to be the one who bets against it.

In other domestic auto news…

Chevy S-10General Motors appears interested in bringing back the compact pickup. According to PickupTrucks.com, GM is working on a truck that’s reminiscent of the S-10.

Since the Toyota Tacoma has grown to nearly full-size and the Ford Ranger is set to be discontinued soon, GM sees an opportunity to produce a modern truck that is similar in size to the compact pickups of the 1980s.

So long as the price is right and the fuel economy is better than that of a full-size truck, this is a move on GM’s part that dang near can’t fail.

Finally, we have this from General Motors’ new VP of Global Vehicle Engineering, Karl Stracke: He casually mentioned to Motor Trend that a new Camaro Z/28 will become a reality. There is no official confirmation from Chevrolet, but this is exciting, because power just might come from the supercharged 6.2-liter V8 found in the Cadillac CTS-V. That’s surely good for a few sales, even if Camaro design is quickly falling out of favor.

Is a full-size or compact pickup best for your needs? Or would you be happy just borrowing a truck when needed and splurging on a Z/28 instead?

-tgriffith

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2 Comments

  1. This consolidation of brands is likely to continue. Remember, the wide range of brands came from a day when the Big Three dominated the auto industry. Well, things are a lot different now, and there are dozens of other brands in the market and the duplication in the domestic industry does nothing but siphon money away from quality engineering. Ford seems to be learning better than GM, though, which still seems to want to get out the cookie cutter and start proliferating duplicates again. They can’t even get the compact pickup truck idea right. They don’t need to go back to the old compact pickup size, they need to go even smaller. Wouldn’t it be great to have a “micro” pickup that gets great mileage and has some options such as being able to switch out the bed for different modules? Why can’t these car companies demonstrate the slightest amount of creativity?

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