You’ve seen its car auctions on SPEED TV, no doubt, and Barrett-Jackson is not shy about promoting itself. (Count the logos in this shot!) It claims its reputation in the collector-car auction business is “the true benchmark in the industry and nothing less than stellar.”
And they’re probably right. The big events they hold are in Scottsdale (company base), Palm Beach, Las Vegas, and Orange County. The latter is coming up soon, and you can find a long list of other “grassroots” B-J events here.
Anyway, the Orange County event will be fascinating to watch. There will be hundreds of cars—plus assorted motorcycles, trailers, and other automobilia—with everything from classic Rolls and Benz tourers to last year’s leftovers, hot rods, classics, customs, muscle cars—you name it.
You can look at the cars already consigned in list form with thumbnails or in catalog form here. I’ll show you a few of the more interesting ones.
These guys are pros at building buzz for their events, with the combined auctions drawing more than 300,000 attendees annually. Sales of over 2,000 cars raked in more than $112 million, a good part of which goes to charity. So they say.
This year a road rally in Costa Mesa will start things off on June 19. And B-J has just announced a new app for the iPhone, iPad, and iPod Touch to enable customers to browse events, get news, and monitor auction proceedings on a favorite car.
Recently, the real exotics and most of the classic (high-priced) European cars have moved to venues like Gooding & Company. So while B-J isn’t selling million-dollar cars anymore, they are selling plenty of everything else. We’ll let you know in a later post how Orange County turns out.
Have you ever attended a Barrett-Jackson auction—or any car auction, for that matter? Tell us about it.