For reasons we’ll talk about in a moment, MINI appears to have lost its tiny little mind by challenging the Porsche 911 Carrera S to a duel with the Cooper S. A race to the finish. An epic challenge with the highest of stakes (a couple of good parking spots, apparently).
You’ve got a pedigree. A cachet. And lots of owners with pastel sweaters draped over their shoulders. And there’s nothing wrong with that. Your legendary handling and performance might make some speechless, but we’re not intimidated. Because we’re tired of Porsche always getting the best valet spots, right out in front of the restaurant. And we want to race you for them. That’s right. Porsche against MINI. Mano a mano. For the whole world to see. So, come on, it’ll be fun. After all, rumor has it you’ve got some muscle under that fancy sheet metal. Why don’t you come out and flex it?
See you there,
Of course the real motive beyond a challenge like this is to get bloggers like me talking about it and linking back to MINI’s page. That’s OK, I get that and actually think this a well executed social media ad campaign.
If there is an actual race, with no surprises popping up geared towards giving the MINI Cooper an unfair advantage, the people at MINI surely know they’ll get blown out of the water by Porsche. But the marketing exposure created by the build-up to the race will be worth it.
So here are the specs of both contenders, then we’ll just wait and see if this whole thing really goes down.
Porsche 911 Carrera S: 385-horsepower, 3.8-liter flat six-cylinder rear-mounted engine, capable of 0-60 in 4.5 seconds and a top speed of 188 miles per hour.
MINI Cooper S: 172-horsepower turbocharged front-mounted inline four-cylinder engine, capable of 0-60 in 6.7 seconds and a top speed of 139 miles per hour.
Unless MINI has a tiny little trick up its tiny little sleeve, the Cooper’s gonna get whooped!
What could MINI do to make sure the Cooper beats the 911?