The recently revealed Shinari concept (above) embodies the new styling direction (called kodo) for Mazda. So say the company’s execs, one of whom also remarked, “We want to play in the same group as BMW and Audi.” (Well, yeah, who doesn’t?)
Kodo means “soul of motion,” but when kodo will move to production was not revealed. You can see suggestions of Fisker, Aston, and Jaguar, among other likely sources, but it’s quite a unique and beautiful, totally Japanese concept. The company insists that this will be the basis for next-generation Mazda cars.
So be it! The gaping wide-mouth grille is finished! Check out some Shinari closeups here.
Mazda is also touting its next-generation powertrains, called Sky. The gasoline engines, called Sky-G, have up to 20 percent better fuel economy and more low-end torque than the current powerplants—according to Autoweek.