If you’re a true Porsche fan, you’ve probably spent the last few years clamoring for an SUV smaller than the Cayenne. I mean seriously, what if you want something bigger than a Boxster but smaller than the Cayenne? What are you supposed to drive, the Panamera? I don’t think so.
Porsche thinks the answer might be an Audi Q5-sized SUV of its own, possibly called the Cajun. (I wonder why Porsche seems to name its SUVs after intensely flavored seasonings. Porsche Paprika, anyone?)
Nomenclature aside, a new small ‘ute from Porsche brings even more excitement to the brand. Or, depending on your point of view, a whole new level of controversy.
The rumors for the Cajun began when Volkswagen AG CEO Martin Winterkorn, in an interview with German magazine Der Spiegel, said Porsche will get “a new SUV, a smaller brother to the Cayenne which might be named Cajun.”
The new SUV will be brought to market soon as part of plans to expand the sports car brand’s lineup to boost sales.
From that point of view, the Cajun makes perfect sense for Porsche. The Cayenne is a perennial best-seller, so a smaller option is sure to follow in its footsteps and make the elite German brand accessible to even more people.
However, that means Porsche’s reputation for exclusive sports cars will erode even more. Instead of being a niche maker of superior driver’s cars, the brand will continue evolving toward a mass-market production machine with vehicles accessible to every middle-class Joe on the planet.
Once the cute ‘ute Cajun reaches showrooms, it’s not that much of a stretch of the imagination to think station wagons and minivans will come next.
Do you think a small SUV from Porsche is a good idea?