If you haven’t yet read tgriffith’s piece below on motorized headrests, I urge you to do so. If you like the idea of powered headrests, stop reading now.
If you do think such stuff is cool, you might also like to invest in gullwing doors for your new BMW M3. These are available from German tuner LSD (interesting name) in kit form for $2,418—a bargain, I’d say. If you want only one door, the price is $1,104.
Having only one door will make you look like a dork, but you’ll save over half the cost. (In fact, having two doors will also make you look like a dork.) Or you could buy the chrome Spyker C8 with gullwing doors (shown after the break) that recently appeared in Beijing and really make a statement.
Spyker, incidentally, just launched its super-luxo “timepiece collection in time for Christmas.” The only news better than the price (from $9,750 to $30,500 per timepiece) is that the pushbuttons on the chronograph “mimic Spyker exhaust pipes.” Then you can say things like, “Check out my Spyker exhaust pipe pushbuttons, dude.”
The auto buyer has always been assaulted with all kinds of junk that has nothing to do with driving and everything to do with profit. But now, the big guys are getting into the game.
Microsoft has become the large-scale enabler of infotainment (what a word!) systems and just announced that the automotive version of Windows 7 will be available to select automakers, including Ford, Kia, Fiat, and Nissan. As egmCarTech reported,
“Microsoft deeply understands that technology collaboration is paramount to the evolution of integrated, in-vehicle infotainment systems,” said Kevin Dallas, general manager of the Windows Embedded Business Unit at Microsoft.
If you want to achieve deep understanding with your car and its devices, look no further than Microsoft.
If you want to understand what’s behind all this pointless, peripheral technology in cars, look no further than a Ford vice president’s statement yesterday that the company’s average per-vehicle revenue jumped 14 percent from 2008 to 2009 to $26,100. He said that about one-third of that rather astonishing increase is due to technology like the SYNC and MyTouch systems.
And you know what that will mean.
Are you an advocate of infotainment systems like Ford’s SYNC? Tell us why.