Audi Buyers Wait as VW Group Grows

Audi R8 Spyder

My local auto show doesn’t boast any world debuts or feature any sneak peeks at upcoming concept cars.

Still, my son and I recently enjoyed walking the halls of our auto show and planting our butts in the seats of some sweet new rides, including the new Ford Explorer, a 2012 Mustang Boss 302 Laguna Seca and, my son’s choice for best in show, a $100,000 Porsche Panamera 4S (the 911 Targa 4 and a brilliant blue Boxster were close seconds.)

First place may have been awarded to the gorgeous $200,000 Audi R8 Spyder had we been allowed to sit in it.

One thing for sure, the Volkswagen Group had one heck of a presence. Even at our small show it was clear that VW has set high standards and remains determined to conquer all corners of the world.

If it’s going to do that, though, it had better figure out a way to increase Audi production. Demand is up, customers are waiting, and production is already running at full tilt…

My son and his Boxster

My son and "his" Boxster

Bloomberg reports that Audi is struggling to meet demand for the A3 and A6, with buyers waiting up to four months to take delivery of their cars.

Audi’s Peter Schwarzenbauer says its factories are running at full capacity and that if sales continue to grow, it will be “difficult to say how long it could take to reduce waiting times.”

It’s a good problem to have, as long as customers don’t get sick of the wait and start heading to BMW or Mercedes-Benz. All three automakers are coming off a record sales month in January, though, resulting in many popular new vehicles having a wait list. But waiting for an Audi can take two months longer than its competitors.

Since Audi reportedly contributed 47 percent of VW Group’s overall profits for the past nine months, expect execs to figure out a solution to keep milking their cash cow before wait times get out of control.

Would you accept waiting two months longer for an Audi than a BMW or Mercedes-Benz?


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