Cars Coming Soon->Aston Martin Lagonda, Version 2.0

Aston Martin Lagonda concept

Aston Martin Lagonda concept

I’m pretty sure an ancient prophecy is coming true.

Consider this: Ferrari has built a popular four-wheel-drive hatchback. Porsche SUVs are a huge success. Nissan created a convertible Murano. Next, I’m pretty sure acid will begin falling from the sky while oceans turn to blood.

As crazy as the latest car trends are, I would have picked the acid and blood scenario as slightly more likely than a line of Aston Martin Lagonda SUVs. But I was wrong.

Terribly, terribly wrong.

At the Geneva Motor Show two years ago, Aston unveiled a Lagonda SUV concept that was immediately panned around the world by auto critics, including our own jgoods. The concept mysteriously disappeared from Aston’s stand and was never heard from again.

If the concept proved anything, it was that Aston Martin’s famously sleek and gorgeous lines do not, and should not, translate to an SUV.

Maybe Aston just wants to redeem itself, or maybe the British carmaker truly hasn’t learned its lesson, but Autocar says a Lagonda rebirth is on the horizon. And not just as a single model, but as an entire brand of luxury Lagonda-branded SUVs.

One thing for sure, considering the price span of the brand would be between $160K and $480K, there would be no competition. So I guess it has that going for it.

Aston’s chief designer Marek Reichman said of the old Lagonda concept,

That was a reaction car. It was about provoking debate and gauging whether people were willing to accept Lagonda as a brand. People didn’t say Lagonda shouldn’t exist, they just said that a Lagonda shouldn’t look like that. Our research shows that 60 per cent of people thought Lagonda was a viable brand.

Lagonda SUVs could share underpinnings with Mercedes-Benz SUVs, a concept that would be even more likely if a proposed deal for Aston Martin to develop and build Maybach sedans goes through.

If this Lagonda brand actually happens, I just hope the resulting vehicles don’t look like the Rapide and a Nissan Juke got together and bore mutated offspring.

I think Aston Martin should stick to making cars, even if they all the look the same. Agree?


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  1. To be fair, the picture is the 2009 concept, which we can only hope is vastly improved upon if Aston builds another.

  2. Ugh, I’m with you. There are some things that just shouldn’t be, and this is one of them. I don’t even think James Bond would load the kids into this SUV.

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