The Car Design of the Year Award represents the opinions of automotive designers, including a number of leading industry design directors who sit on the judging panel. But seriously, what do designers know?
Surely the Evoque would have never stood a chance had our esteemed jgoods been sitting on that panel. I actually wonder if any auto journalists at all were on the panel. If not, they should have been, because designers tend to pat themselves on the back and interpret “ugly” as “groundbreaking.”
Car Design News Associate Editor Joe Simpson said, “The Evoque translates the brand identity of Range Rover to a smaller, very relevant product, without becoming retro or derivative.”
Granted, the design comes across as all-new and isn’t simply a shrunken Range Rover. For that Land Rover deserves praise. But to be judged the best design of 2010? I don’t see it. Especially when judged against the A7. And the Elantra, for that matter.
With so many other production vehicles debuting in 2010 (Camaro ZL1, anyone?), does it make sense to you that Land Rover’s Range Rover Evoque was awarded best design?