Cars Coming Soon: A BMW M2?!

2012 BMW 1 Series M Coupe

You may read that headline and gasp while uttering an audible, “What? A BMW M2? How is that possible when there is no BMW 2 Series?”

While your cubicle-mates may think you’re nuts, your fellow car-loving friends at CarGurus completely see where you’re coming from. An M2 doesn’t seem to have a place to exist. Yet.

The answer lies in a complex series of rumors, facts, clues and even future plans for the BMW 1 Series M Coupe.

While the 1 Series M has a stupid name, the car is anything but. It might as well have been called the M1 because it even holds its own against the mighty M3. Unfortunately, the 1 Series M is slated for just a one-year production run of 1,000 units.

But here’s where it gets interesting:

BMW 230iThe Bavarian automaker has reportedly filed trademarks in the U.S. for the terms “M2” and “BMW M2.” Combine that with the rumor that the next-generation BMW 1 Series will grow up and become the 2 Series, and suddenly things become a bit more clear. But no less confusing.

With the 1 Series already close in size and weight to the 3 Series, how is there room for a 2 Series? There would need to be more differentiation.

Maybe, and this is just me putting some puzzle pieces together, BMW will break down its model lines something like this:

The BMW 1 Series might become 3- and 5-door hatchbacks. The 2 Series might include coupes and convertibles. The 3 Series could be sedans and GTs.

That strategy makes about as much sense as reports that say certain 1 Series cars will become the 2 Series and some 3 Series Beemers will morph into a new 4 Series.

Whatever BMW’s plans, it seems the company wants to substantially segment its product lines to be all things to all people, which isn’t necessarily a good thing. But, as long as those untouchable M cars keep hitting the pavement, I don’t really care what else BMW does.

Should BMW create a 2 Series and 4 Series, or just keep things as they are?


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