Remember when Google was just a search engine?
I still remember the first time I saw the Google homepage. It was in 2001, and I worked at an ad agency. One of the hip designers had the sparse, mystifying, cryptic page constantly displayed on one of his Power Mac monitors. I looked at that page and wondered what it was. I wondered what would happen if I were to click the “I’m Feeling Lucky” button.
I’d never seen a website so devoid of content and wondered if I’d be able to use it, if I was even allowed to, or if it was just for people who had been given specific instructions on how to operate the instruction-less web tool.
Then I got brave and searched my first Google search. I didn’t click “I’m Feeling Lucky,” because I wasn’t, plus I didn’t know what would happen if I did.
It all seems so silly now, especially since all of humanity “Googles” things nearly as often as we take a breath. (Have you tried the “Chuck Norris” I’m Feeling Lucky search? Funny stuff.)
My point is, Google was the coolest, most useful website ever created. But that was before Google got too big and earned more money that it knows what to do with. Now, Google is meddling in things it shouldn’t be messing with. Smart phones are one, I think. The other is driving.
Google co-founder Sergey Brin announced that Google’s next goal for its driverless cars is to go 1 million miles without driver intervention. According to Brin, the company has already “driven” over 1,000 miles without any driver involvement.
We’ve reported here before on Google’s driverless cars. With some limited human input and the power of Google’s software, the cars have gone about 160,000 miles.
Google would like to reach a point where it’s legal for driverless cars to flow alongside everyday traffic. Before the technology can be marketable, though, Google says it needs to be developed to a point where human drivers can ignore the road entirely.
And that, frankly, sucks. Why would we want to ignore the road? The road is what gives us freedom and the choices to go wherever we please. Our lives are becoming so dictated by technology that we’re going to lose the great spontaneity that makes us interesting. Driverless cars will just contribute to creating a society where humans are mindless beings shuffled between locations while having conversations with the computerized woman in our iPhones. Or worse.
Maybe Google should use all the money it’s dumping into driverless cars for initiatives to get people interacting with one another. If it wants to influence the automotive realm, maybe it could contribute to racing safety.
It just seems like Google could do something great with its influence and its limitless cash. But driverless cars? They don’t make me feel lucky.
Do you think Google should develop driverless cars?