The Flex can carry 7 in three rows of seats, like the Explorer with which it competes. This car typifies the marketing confusion between SUVs, crossovers and vans, the profusion of offerings, and the delusion of providing something for everyone.
Flex appeals to people who want to stand out from the crowd and has the highest retention rate of any vehicle in the Ford lineup.
The probable reason for its high retention rate is there aren’t that many buyers for used Flexes (check out DealFinder), and you can get used ones cheap. Besides, Ford is still most likely making big margins on the car.
Okay, enough bum-rapping. Ford has done two good things for its ugly duckling: It has given the truck a better powerplant, now up 20 hp to 285 from the standard 3.5-liter V6. (You can also get an EcoBoost with 355 hp and 350 lb-ft of torque.) And it has improved (see right) the dreaded MyFord Touch system, which owners slammed for its terrible user interface.
You can read about all the goodies the Flex has to offer here, on Ford’s blog. One special item is “an available second-row refrigerated console. That right there is a great conversation-starter.”
For folks who like to drink in their cars—or dispense sodas to the kiddies—that could be the deal-sealer. The Flex indeed provides something for everybody.
I once recommended the Ford Flex to my nephew as a possible replacement for his Volvo V70 wagon. Was that a mistake?