The new Mission Impossible movie isn’t so much an espionage spy thriller as it is a 1-hour-and-50-minute-long car advertisement. No fewer than four models in the BMW stable make an appearance in the film, with the lead role going to the BMW Vision EfficientDynamics concept car. Tom Cruise may get his name in the lights, but BMW is the star.
The product placement has its purpose, of course. Marketing folks at BMW hope movie watchers will want to be like Cruise’s Ethan Hunt character and cruise around town in a Bimmer of their own.
And wouldn’t you know it, the very car Cruise drives in the movie is coming soon to a dealer near you, as the BMW i8.
The concept version has been covered on these virtual pages before, and the production version is sure to have its share of exotic flair.
Rumor has it the extended-range plug-in supercar, minus the Starry Night camouflage, will be able to speed from 0 to 62 mph in just 4.8 seconds. The concept car had elongated butterfly-type doors that would have enabled access to both front and rear seats, while the production version will likely have more traditionally sized doors, but still attached to swan-style hinges.
If you ask me, the spy shot of the i8 shown here makes it look a lot like a 2000 Camaro, which no doubt is due to the heavy camo. Worry not, the naked version should be every bit as stunning as the concept.
In concept form, the car was powered by both an electric drivetrain and a small diesel generator, while the production car will most likely feature a turbocharged 3- or 4-cylinder range extender in addition to the battery. Whatever fuel it uses, expect the i8 to be the most radical car on the road, with an equally radical price attached.
Are you any more likely to buy a car after you’ve seen it in a movie?