In the past, they have bought cars like the AMC Pacer in large numbers—and probably thought they were beautiful.
Who is going to buy anything like the Chevrolet Tru 130R concept shown above? Here’s a retro muscle car with 150 hp and matte gold 20-inch wheels. The bulging hood hides a mighty 1.4-liter turbo four.
It’s much easier to produce an ugly car than a beautiful one, and the Detroit show demonstrates that principle in spades. High-end brands can occasionally produce amazing, if not beautiful, concepts like BMW’s i8 (which may be going to production), but mass-market cars are a different story.
The new Dodge Dart and Ford Fusion look like their designers were serious people, intent on making a product that people would buy. Then we have makers like Hyundai who, on the one hand, produce a sharp car like the Elantra, named Car of the Year in Detroit. And then turn around and mess up the Genesis sport coupe (above) with “more aggressive styling.”
They have added numerous mechanical and tech improvements, detailed in the longest press release ever, but the car still looks awful, front to back. More pix here. The designers may have been pressed to make a production deadline.
Not to be outdone, Acura took the best-looking car it ever produced, the NSX, and turned it into a grinning jumble of front-end design clichés.
Chrysler’s design team threw this bloated 700C concept minivan together one night after a party of heavy drinking and giggling. “Let’s see how this one flies with the fools at Detroit.” And so they have set up a poll to sample opinion on the car, which you can take here. “Stupid” is what a 38-percent majority has voted so far.
Maybe car buyers aren’t as dumb as we thought.
Give us your vote for the worst of these ugly cars.