People need to give Fisker a break. We told you last December about the financing debacle, and now, with a new car being announced, most auto writers are bringing it up again, along with the battery problems the Karma has faced.
The Fisker Atlantic (formerly the Nina) will be finally revealed (so far, it’s been mostly photos) in a press conference tonight and then at the New York Auto Show, opening Wednesday. This is to be Fisker’s smaller, half-price Karma (around $50K, we hear, before tax breaks), and will likely be made at the company’s Delaware plant.
The car is slated to use a BMW 2-liter turbo four rather than the GM turbo that the Karma uses for charging. A crossover and a coupe may come later. Look for the car to appear in late 2013. It looks beautiful.
Slamming Fisker is easy; producing an entirely new plug-in hybrid from scratch is not. The company has never failed to come clean about its problems, and while there are no shortage of critics laughing at Fisker’s Green Luxury concept, if it gets the Atlantic right, there will be buyers.
Fisker is chided for producing luxury cars (the Karma starts at around $107K), but whether they are bought by celebrities, poseurs, or those anxious to make a Green statement doesn’t matter if they sell.
Sales of EVs and plug-ins have been slow, and who could have expected otherwise with a new technology? These cars are going to be a small fraction of the overall car market for many years, which doesn’t mean one should discount their impact.
Henrik Fisker believes he is pursuing a new direction in carmaking—producing cars that are “environmentally responsible” in all aspects of their production and operation—and keeping his company lean.
That cannot be, at this stage of the art, a cheap proposition. I think you’ve got to admire the guy for his ambition and, given the setbacks, his guts to continue.
We wish the company success with the Atlantic. Look for an update as the reveal progresses.
At a time when the auto industry becomes ever more complex, is Henrik Fisker crazy?