Ambitious Maserati Plan for Three New Cars, Plus Alfa 4C

Maserati Kubang

Fiat’s Maserati brand has gone a little crazy. It just announced a plan to build 50,000 units by 2015, including three new cars. Last year the company sold 6,159, mostly GranTurismo coupes.

Like other heady optimists (Nissan’s Carlos Ghosn, VW’s Martin Winterkorn), Maserati’s faith in the global car market knows no bounds. The Big M plans to expand to an ex-Bertone plant in Turin, investing some $660 million.

There it will produce a new version of the Quattroporte sedan, a smaller sedan possibly called Levante and the 2013 Kubang Concept SUV (above)—yet another high-end barge for schlepping the kids to dance class. I hope they have the good sense to rename it.

To be fair, I would love to have any of these cars. Maserati, which has always produced some of the world’s best, has also announced it will build up to 2,500 Alfa Romeo 4Cs, the small, RWD lightweight coupe “that will likely lead Alfa’s return to the United States next year.” I’ll take three, two for resale. Photo after the break.

Alfa Romeo 4C, side viewAs most of you know, Alfa has been threatening to come back to the U.S. for some years. The 4C concept, unveiled first at Geneva last year, is a 2-seat, midengine sports car “powered by a new aluminum, 4-cylinder, 1.8-liter, turbocharged direct-injection engine,” says Automotive News.

Rumors have it that the car will produce 300 hp. Weighing only about 1,900 pounds, it should move out very smartly, with 0-60 mph coming “in less than 4 seconds.” No U.S. prices yet.

Is Fiat/Maserati biting off more than it can chew?


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1 Comment

  1. I guess we’ll have to get used to small boutique brands with delusions of grandeur. It’s ironic because names like Maserati have achieved grandeur in the past, only to be reduced to making caricatures of itself.

    As for Alfa, I’d love to seem them bring some interesting cars into the US but they need to have better quality than the last time they were here. They literally killed themselves in the US market with horrible quality cars, just like the Brits did with brands like Triumph and MG.

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