Starting somewhere in early 2009, the auto industry lost its mojo.
I probably don’t need to go into how bleak things were, but words and phrases like “bankruptcy,” “recalls,” “rising gas prices,” and “sinking sales” dominated headlines for many of the last 36 months. There were bright spots, of course, but now that we’re well into 2012 it seems that things have finally turned the corner.
Keep reading for a few of the best most recent signs that car passion has returned.
GM is rumored to be considering a competitor to the BRZ.
The Subaru BRZ/Scion FR-S/Toyota GT-86 trio is one of the bright spots I referenced above. The inexpensive, RWD coupes deliver a precise and exhilarating driving experience and has become a holy grail of car development for many enthusiasts. GM may want a piece of the pie, and could come to market with its own interpretation of the formula. Cool!
The Jaguar F-Type
That’s probably all I need to say, but I’ll continue. The F-Type represents the final stage of Jag’s miraculous re-birth. This car, hopefully, will become as iconic and important to the brand as the 911 is to Porsche.
Yeah, I can’t believe this is news either, having assumed this was done in the 1960s. But it wasn’t. Could the move signal something amazing in store?
Lamborghini finally will debut a SUV
Some might say this a sign of the apocalypse but I think of it as something entirely different: The people at Lambo feel the time is right to take a chance with something new. That must mean things are good, right? Keep an eye on the Beijing Motor Show and this blog for more!
Hybrids haven’t taken over the world
Even with $4 gas, plenty of hybrid vehicles remain sitting on dealer lots. Why? Because they are, as the English say, rubbish. No fun to drive. Most people want fun cars and aren’t willing to sacrifice passion for an extra few bucks savings at the pump.
What else do you see going on that confirms the return of automotive passion?