Revealed in Beijing, the Lamborghini SUV Urus (a type of bull) concept has been accompanied by more than the usual amount of bullwaste by the media and the company.
In preshow literature, the Bull is described as “the Lamborghini for everyday use, for the family, for leisure pursuits with friends.” Can’t you see them jouncing over the rocks in those ridiculous low-profile tires? Lambos parked in Sam’s Club lots—the mind boggles.
CEO Stephan Winkelmann called it “the Lamborghini of the SUVs,” possibly the most redundant and silly statement a carmaker has lately made.
A full description with every last detail is in the press release here. Buyers will be looking at 600 hp, permanent 4WD, lots of carbon fiber, adjustable spoilers and what appears to be a most uncomfortable interior (pix after the break).