Tata’s been busy.
The Indian company that purchased Jaguar and Land Rover has effectively made over the entire Jaguar line and injected new life into Land Rover.
While the biggest changes came in the cars from Coventry, the Land Rover Evoque effectively changed the game for luxury crossover vehicles.
Tata’s next evolution of its British brands will include the Jaguar F-Type and, possibly, a lower-cost, smaller version of the Evoque.
The image on top shows the first leaked images of the F-Type, which holds true to the C-X16 concept. The car will make its official debut at the Paris Motor Show, and should give the Porsche Boxster its first real competitor in… well… ever.
There should be a range of engine options, including two supercharged V6 options along with a version of Jag’s supercharged 5.0-liter V8, which will probably go in an upcoming R-spec car.
Rumors of a smaller Evoque have swirled since even before the current model went on sale. Automotive News Europe keeps the rumors going with a fresh story this week. It could be a good move for Land Rover, considering the trend toward smaller, lighter luxury CUVs, such as the Audi Q3 and BMW X1.
But, and there’s a big but here, moving down the price and size chain means giving up some of Land Rover’s legendary off-road chops. The Evoque starts at $43,995, so there’s plenty of room for an entry-level Rover, but adding one might dilute the brand if it’s a more street-going vehicle.
Not that many Evoque owners ever take their cars any further off road than the gravel driveway leading to their cabin in the woods, but still, they know they could. A smaller Evoque would serve more as a CR-V for the slightly better heeled. It would definitely make money and increase sales numbers, but would it still really be a Land Rover?
In this day and age, that might not matter anymore. Subaru now sells a non-AWD car, Porsche will soon have a small crossover, and Lamborghini will build an SUV. Maybe, instead of diluting the brand, an on-road-only Land Rover is the natural evolution of it.
Would a smaller Land Rover Evoque dilute the Land Rover brand?