Ferrari Chooses Detroit to Unveil Enzo Successor

Ferrari Enzo

Ferrari Enzo

January in Detroit.

Winter’s icy clutch casts a cold, gloomy and bleak shadow across the Motor City. There’s not much that can break the spell, except for the eventual, but guaranteed, arrival of Spring.

January 2013 might be a little different. Not because a change in the weather pattern is in order, but because a sudden, unexpected hot streak blowing in from Italy has just entered the forecast.

Suddenly January in Detroit looks pretty inviting.

All indications had pointed to Ferrari unveiling its F70 Enzo replacement at the Geneva Motor Show. Such a high-profile car deserves a place on one of the world’s premier automotive stages, for potential buyers from all continents to consider and enthusiasts from all corners to analyze.

Instead the F70 will debut in Detroit.

Ok, ok… the Detroit Auto Show has established itself as a premier international auto gathering, but I’m still surprised that Ferrari has chosen it to publicly unveil its next supercar.

There’s still not a lot known about the F70, or even if that’s what it will officially be called. We do know it will have a carbon-fiber chassis with a Formula One-style hybrid Kinetic Energy Recovery System (HY-KERS) helping the midengine 6.3-liter V12 to an estimated 900 hp. The entire car could weigh as little as 2,500 pounds.

The Ferrari F70's carbon fiber tub

This Ferrari will be the most powerful road car the company has ever built, and probably its most technologically advanced as well. There’s no word on pricing, but I wouldn’t be surprised to see the F70 cost at least a thousand dollars per horse.

This is an important car for Ferrari, one that will further define the brand and capture the full attention of the automotive world. All from the suddenly hot locale of America’s Motor City in January.

Would you travel to Detroit this January to see Ferrari’s next supercar in person?


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  1. A few years ago, Detroit, surrounding suburbs and Michigan moved forward to enlarge and remodel Cobo Hall, mainly to keep the Detroit Auto Show. It now qualifies as one of the largest shows in the world. And, more importantly, it’s in a country that’s well ahead of Europe in the economic recovery process. With so much European doom and gloom, it’s probably a bad place to introduce a hypercar that costs seven figures.

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