Lexus desperately wants out of the stodgy luxury perception that has started to surround its image.
Things started to change with the hugely expensive and ultra-fast LFA supercar, then came some new design elements and sportier performance characteristics. Now, with production of the LFA ended, a new Lexus king is poised to sit atop the throne. It won’t be as expensive, or as fast, but that just means it’ll be more accessible and more will be made.
That, my friends, will be a very good thing.
According to a report from WardsAuto, Lexus’s vice president of marketing has confirmed that the LF-LC concept, which debuted at the 2012 Detroit Auto Show, will go into production. The LF-LC was so well-received in Detroit that a second version showed up at last year’s Sydney and Los Angeles auto shows. That only primed the public’s pump even more.
While production was mostly confirmed, there isn’t a lot of detail just yet on what will lurk under the LF-LC’s long sleek hood. In concept form a 500-horsepower hybrid V8 powered the rear wheels, with the second iteration getting all-wheel drive. If the LF-LC comes in at around $100,000, I would suspect plenty of buyers will sign on the line. That’s good news, for a number of reasons. First, it means more will be on the road for the viewing pleasure of the general public. Second, it means Lexus has a serious business case to keep developing such cars and, we hope, lowering the prices.
If the LF-LC indeed goes into production, we can safely assume that Lexus will have found its soul and will hotly anticipate what else might be coming down the road.
Do you like the direction Lexus is going by putting the LF-LC into production?