Sales of the Toyota Tacoma are up this year almost 23 percent over last year. No, that’s not the most significant or exciting statistic ever mentioned in a car blog, but it could be the foundation for an exciting development over at General Motors.
GM got out of the midsize truck business last year after the mediocre GMC Canyon and Chevrolet Colorado failed to light showroom floors on fire. Ford and Chrysler exited the market in 2011, leaving the Tacoma and Nissan Frontier as the two major midsizers in the Unites States.
The Tacoma is the undisputed king of the world in its segment, and challenging it isn’t an easy task. That’s pretty much the common consensus, as most automakers would rather roll over than even try to offer a challenge.