Cars Coming Soon: 2014 Mercedes-Benz S-Class “Leaked”


When photos of coming new cars are “leaked” on the Internet, there’s a good chance the manufacturer was somehow responsible. Nothing triggers blog coverage and media attention in the car industry more than photos of a yet-to-be-released new car.

Make that car the flagship sedan of a best-selling luxury brand in the United States, and odds are, the leak isn’t a mistake, but a well-orchestrated publicity grab. That’s pure conjecture, of course, but it’s what I’d do if I was in charge of marketing at a car company.

What you see above is the “leaked” image of the officially still-veiled 2014 Mercedes-Benz S-Class.

Earlier this week Mercedes-Benz reported its highest second-quarter start in history, with April sales of 26,157, a 4.4 percent increase over April 2012. The company boasts year-to-date sales totals of 92,822. Mercedes-Benz is chasing BMW’s year-to-date sales of 107,968 vehicles. The new S-Class, on its own, won’t do much to narrow the gap, but publicity and excitement around the brand certainly could. Why not coordinate a leaked image of the beautiful flagship and reap the benefits of the resulting free marketing?

Mercedes-Benz S-Class interior

Car and Driver says Mercedes-Benz actually uploaded the photo to its Austrian consumer homepage. It was quickly taken down, but not before a French blog captured the image and the circulation began. This comes after M-B teased the interior of the new S-Class, which it seems has taken a page out of the Maybach playbook. Think massaging, heated and ventilated seats, heated armrests, a perfume dispenser, a folding table and more leather and wood than a cattle farm in the Amazon rainforest. Oddly enough, the “First Class Rear” option, which includes features meant for the traveling businessperson, includes an integrated telephone handset. That seems like a quaint 1980s option, doesn’t it? What self-respecting businessman or woman wouldn’t have a smartphone available? How curious.

The car is expected to officially debut at this month’s 2013 Hamburg Auto Show and go on sale later this year.

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Used Mercedes-Benz S-Class

1 Comment

  1. Look more or less just like every other Merc sedan on the market. Yawn.

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