Last year, two car companies in America were on death watch.
Suzuki closed up shop on its North American operations not long after speculation of impending doom began, while Mitsubishi looked to be close behind on the way to the exit.
As we’re closing in on the midway point of 2013, it seems Mitsubishi could be on the verge of a turnaround. The company will need a pretty intense product offensive to lure customers back into showrooms, but a couple new Mitsubishi vehicles coming down the pipe could be just enough to save the brand.
According to Automotive News, Mitsubishi recently held a dealer meeting that had people excited about coming vehicles for the first time in years.
At that meeting, plans were unveiled for a subcompact sedan for the U.S. market, which would be available sometime in 2015.
That’s welcome news, as the current lineup can only be described as starving for something new. The stable now includes the Lancer, Galant and Outlander, none of which offer anything particularly exciting. I suppose the Lancer Evolution is the one exception, but that sells in such small numbers it’s not really relevant.
The new subcompact could be based on the 3-cylinder G4 Concept that debuted at this year’s Bangkok Motor Show. That along with an all-new Mirage, a redesigned Outlander and a plug-in hybrid Outlander could be enough to spark interest in Mitsu and get the sales motor running again.
A Chicago dealer who attended the meeting said he feels like these products are a sign of recovery and that Mitsubishi is finally playing offense.
Let’s hope it’s not too little, too late. Suzuki had a brief run of exciting new product, too, before hitting the wall and leaving the country, leaving dealers as nothing more than service departments and used car lots.
Has a new Mitsubishi ever been on your shopping list?