This is the time of year we start thinking about the upcoming holiday season, even though nobody really wants to yet. Step foot into any Costco in the land, and you’re welcomed with Christmas trees, holiday lights and animated Santas.
Being early October, you’ll also hear murmurs of, “Christmas stuff already? It’s so sad this is such a commercial holiday now.”
Yes, from one perspective it is unfortunate that this has become the season of excess and commercialism. This should be a time to show appreciation for the ones who love us unconditionally and give thanks for the plenty we have.
Then again, if that’s all we had this time of year, we wouldn’t have the 2014 Aston Martin Vanquish Volante.
In a Neiman Marcus catalog.
Every year, Neiman Marcus offers extravagant gifts in its Christmas Book. An ultra-exclusive car has become a holiday tradition. No matter the price, the Neiman Marcus car sells out within minutes of going on sale. This year’s car is something special and gives me reason to pause and give thanks for the Christmas season.
The catalog describes the car like this:
Handbuilt in Gaydon, England, your Vanquish Volante sports a 100% carbon fiber shell—the first ever in Aston Martin’s history—allowing for a much lighter car with greater torsional and structural rigidity, while enhancing safety, performance, and handling. A new, naturally aspirated 6.0-liter, V-12 engine produces some 565 horsepower and is tuned to deliver 457 pound-feet of torque, available and accessible throughout the rev range to deliver an enhanced performance feel. The engine sends the drive strictly to the rear wheels via a six-speed Touchtronic 2 automatic transmission, making acceleration smooth, steady, and, above all, responsive.
Responsive seems like an understatement. This isn’t a car that just responds, this is a car that anticipates its response before the driver knows what he wants to do.
Neiman Marcus cars are typically overpriced, as evidenced by the $75,000 Camaro from 2010. This car, at $344,500, is well… overpriced. But worth every penny. Any ordinary Joe can buy an ordinary Vanquish Volante for around $298,000, or a used Aston for even less, but only 10 of the Neiman Marcus versions will be produced.
They go on sale at noon EDT on October 23 and will likely sell out within 10 minutes.
Bless this season.
If you had the cash, would you spend the extra 50 grand or so for the Neiman Marcus Aston Martin?