There’s probably not a lot of mourning happening right now across Europe after Chevrolet announced the demise of the brand there.
How do I know this?
It’s an assumption, of course, but one based on experience.
I was in Europe back in 2009 and drove a Chevy Kalos for 10 days through monsoon rains and puddles that were only slightly smaller than the Atlantic Ocean.
Had I been in an American Chevy, like maybe a Silverado or even a Malibu, the puddles might have looked like nothing more than a small collection of raindrops. The Kalos, though, couldn’t navigate through the waters, and my trip’s itinerary changed dramatically as a result.
Aside from having the steering wheel on the wrong side of the car and shifting through the gears with my left hand, the little Kalos struggled through the hillsides and slowly churned and whirred its way through the winding Irish countryside.
While the size of the car was proportionate to the size of the roads, I would have been infinitely more comfortable in something like a FIAT 500.
GM has announced it is to drop Chevrolet from European markets by the end of 2015 to focus on the Opel and Vauxhall brands, which have struggled to compete in the increasingly competitive European market…. Poor sales by Chevrolet have also contributed to the decision, as the manufacturer has struggled to build a significant market share in Europe since the brand was relaunched back in 2005.
Chevy will also work to expand Cadillac in Europe, which should be a prime market for the ATS.
This story makes it pretty clear that Chevy really isn’t needed in Europe. It also made me wonder what Chevy models would be missed here if GM pulled the plug on the brand. That will never happen, but if it did, I think there are enough alternatives to keep people from noticing much.
What Chevrolet models would you miss if the brand disappeared?