I have a really hard time with the fact that most Super Bowl ads can be viewed online right now. I treasure the memories of Super Bowls past, when the Broncos were getting whooped by the 49ers, Redskins and Giants. I miss the times that Macintosh shocked the world with 1984 and Coke made us cry with Mean Joe Greene.
I miss the days when Super Bowl ads were surprises.
In these modern times, Super Bowl ads are promoted like movies, shown on YouTube and shared on Facebook with reckless abandon. By the time the game comes around, the ads are old news.
We know exactly what companies will advertise, and we know exactly what they are going to say. Where’s the fun in that?
I haven’t watched any of this year’s ads, because I want to be surprised, but I’ve read some articles and have a good idea what to expect. In the car category, we can expect commercials from Audi, Chevrolet, Hyundai, Jaguar, Kia, Toyota and Volkswagen, with Ford buying some time prior to kickoff.
There will be angels, engineers, the Muppets, a Matrix theme, plenty of helicopters and, presumably, lots of pop-culture references.
I’m sure the commercials will be entertaining, but I’m holding onto hope that Chrysler will jump in again with a surprise. I wasn’t a fan of last year’s “Farmers” spot, but the Eminem and Clint Eastwood commercials were exactly what Super Bowl ads should be: engaging, over-the-top, emotional and, most of all, buzzworthy.
I also fully expect to see Danica Patrick in various states of dress, pushing whatever service it is she always pushes during the Super Bowl. Bleh.
Come on, Chrysler, we’re counting on you to save us all from the mediocrity of predictability.
Will you watch the ads before the Super Bowl airs?