“Whoa, what the heck was that!?”
The Nissan 370Z flew by us with only a flash of its grille, then the quickly disappearing rear tail lights.
“It’s not a Porsche. It’s not a BMW. What is that? It’s beautiful. Go faster so we can see the front again.”
I obeyed, stepped on the gas and waited as my wife discovered for herself that the object of her desire was a Nissan.
The same Nissan that builds, in her view, the ugliest car in the world (aka, the Juke).
The same Nissan that could soon sell more cars in the U.S. than Honda.
Automotive News said yesterday:
I’m sure that we will overtake Honda,” said Jose Munoz, the chairman of Nissan North America. “How long is it going to take us? Time will tell, but it’s going to happen.”
While he says the company isn’t obsessed with leapfrogging Honda, Munoz is targeting a 10 percent share of the U.S. market by 2016.
Its share in the first seven months of this year was 8.6 percent, up from 7.4 percent in 2009.
Honda’s share, meanwhile, has slipped to 9.1 percent.
Nissan has always trailed Toyota and Honda in market share as a distant third, but those extreme designs are paying off as Honda’s conservative strategy is beginning to hurt.
If you’re shopping for a new sedan or sports car, Nissan should be at the top of your list. The company’s SUVs and crossovers, though, aren’t as competitive (or as attractive) as Honda’s and Toyota’s, in my humble opinion.
If you’re shopping used, it’s tough to find a better value than a well-loved Honda.
Are Nissans finally better than Hondas?