Sports Cars: Dead or Coming Out of Hibernation?

porsche-911-gt3

There are a couple of quotes we need to address today. The first is from Automotive News:

“The sports car market is roughly half of what it used to be,” Ian Robertson, BMW’s head of sales, said in an interview at the manufacturer’s headquarters in Munich. “Post-2008, it just collapsed. I’m not so sure it’ll ever fully recover.”

In Europe and North America, the car’s role as a status symbol has diminished, with SUVs and crossovers becoming ever more popular.

The second quote expands on the first, and comes to us by way of The Truth About Cars:

Increased congestion, urbanization and a demonization of speeding (backed by harsh, if not draconian penalties) has made the notion of a sports car an outmoded one for many people. Even the latest 991 Porsche 911 GT3 has abandoned the manual transmission.

Do we, the sports car fans of the world, have something to worry about?

The answer is no.

While it’s true that sports cars have largely fallen from grace after the financial crisis of 2008, they certainly aren’t dead. It’s incredibly unfortunate that the GT3 will only come in an automatic dress, but at least we still have a GT3. In fact, the 2015 GT3 was just named Road & Track’s performance car of the year, beating out 13 other cars priced between $34,000 and $336,000.

Yeah that’s right. There are at least 14 cars on the market right now that are honest-to-goodness no-holds-barred sports cars, in every sense of the word.

The problem is that we’re living in an era when 500 horsepower barely gets a second glance. How can the best-of-the-best stand out and make a name for themselves when even the mediocre cars of today easily outperform the best cars of the past?

Sports cars aren’t dead. They aren’t dying. In fact, in recent years there’s been a resurgence of sports cars that will continue into the years ahead. Toyota and Subaru brought us the FR-S and BRZ, Toyota and BMW will team up on something amazing, Alfa Romeo has finally unleashed its 4C, Porsche continues to build the best sports cars in the world, and, perhaps most importantly, consumers like you and me keep buying them.

Do you believe sports cars are dead?

-tgriffith

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