Let me be clear: I don’t think Toyota needs the Scion brand.
The initial intent in creating Scion was to appeal to a younger crowd at a lower price point with small but exciting vehicles. It worked for a little while but Scion has slowly been dying in recent years.
The cars, with the exception of the great FR-S (which should have been a Toyota) are lifeless and dull.
Regardless of this humble car blogger’s opinion, Scion trudges on and will introduce a new vehicle at the LA Auto Show this week.