Dubuc Motors: Canada’s Cousin to Tesla?

Dubuc Tomahawk

Have you ever heard of Dubuc Motors?

No. Of course you haven’t. There’s no reason why you, an average citizen of the world, would know about an obscure Canadian automaker that hasn’t produced a vehicle for sale in any mass market.

Then again, there was a time when you hadn’t heard of Tesla Motors, either.

Dubuc thinks it has a car that could rival the American electric automaker’s and is on the verge of “something huge.”

That “something huge” would start when the automaker’s electric sports car, the Tomahawk, becomes available for purchase in 2016. Of course, to make that to happen, the company is on the search for investors to infuse the millions of dollars needed to make its dreams reality.

According to Dubuc, the all-aluminum Tomahawk EV will be able to accelerate to 60 miles per hour in 3.5 seconds before topping out at 140 mph. Under normal driving conditions the car is promised to offer a range of 275 miles.

In the looks department it has nothing on Tesla and appears to be a mashup between a Corvette and a Veyron. It won’t be everyone’s cup of tea, and I don’t see it becoming as mainstream as Teslas have become.

I don’t have an issue with the car itself. In fact, it seems like another fun and mildly good-looking car. My issue is with the idea behind the car. What’s innovative and game changing about the car? What’s going to make someone want to buy it, aside from being something new that other people don’t have?

The problem with cars like the Tomahawk is that they don’t do anything new. Maybe there’s room for that in inexpensive mass-market cars purposefully built for transportation, but in today’s world even an electric drivetrain, a sub-$100,000 price tag, and an impressive 0-60 time isn’t necessarily enough to persuade customers to walk through the dealership door.

Tesla made it big by bringing sexy design and everyday practicality to the EV market. The Tomahawk, I think, will just be another niche toy. If it gets the required funding.

Can Dubuc Motors become Canada’s cousin to Tesla?

-tgriffith

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