If you’ve been hankering for a new Aston Martin that will fit your mid-executive budget, you might want to look at another brand or start making more money.
Aston Martin won’t follow in the footsteps of Porsche and Maserati by adding a lower-priced car. At least not yet. The temptation to chase sales by adding a more attainable model is intense, but Aston intends to stay the course and offer only premium supercars to the world’s wealthiest car buyers.
Rather than increasing sales with a lower-priced car, Aston wants to increase volume by opening more stores.
Aston Martin’s current priority is to grow sales by expanding its dealer network, which currently stands at just 149 dealerships worldwide. Indeed it wasn’t until last year that Aston Martin finally opened its first retail outlets in South America, with stores springing up in Chile, Brazil, and Peru.
Many Asian countries are still without an official Aston Martin dealer, and the company has only 14 stores in the world’s largest car market, China.
The only way you are going to find a less-expensive Aston Martin is to start looking for used ones, and even those easily eclipse the most expensive mass-produced luxury cars.
Rather than lusting for something you can’t have, maybe you need to shop some sensible alternatives.
Check these out:
The Lexus ES 350 isn’t even remotely exotic. However, CarGurus’ test drive review says,
Flawless refinement and upscale appointments stroke the sybarite with more finesse than ever, making the Lexus ES 350 the very definition of what most luxury sedan buyers want.
If you want something a little more prestigious, take a drive in the Mercedes-Benz E-Class.
Long an aspirational symbol of personal success, the iconic Mercedes-Benz E-Class is the most popular midsize luxury sedan in America. Strip it of its 3-pointed star, though, and the car’s value equation erodes considerably, even if the somewhat bland E-Class is a safe, comfortable, and, ultimately, dynamically capable machine constructed of premium materials and equipped with industry-leading technology.
If that badge isn’t worth the extra money, perhaps it would behoove you to seriously check out the Hyundai Genesis.
If you are buying for status, sure the E-Class and 5 Series will always be there, but in the modern world, the ability to spot a savvy deal is arguably a new form of status. And for those who subscribe to this philosophy, the 2015 Hyundai Genesis is their flagship.
None of these will have the wow factor of an Aston Martin, but sometimes saving a few bucks is even more prestigious than showing the world what you can afford.
Are you an Aston Martin or Hyundai Genesis type of person?