Tesla is winning, big time.
Part of that success is because it has gone completely unchallenged in its chosen market. If someone is in the market for an electric luxury sedan, they have nowhere else to look.
Tesla identified that market and built a car no one else in the world would build. The result? Total domination with the Model S and plans to overtake more car markets.
But there’s another side effect from success:
Competition from some of the biggest and most respected car brands on the market.
General Motors might like to pretend it’s a competitor of Tesla’s, but the Chevy Volt and Cadillac ELR don’t even come close. The automakers that could put a scare into Tesla are BMW, Audi, and Porsche. The latter just might have plans to jump into Tesla’s game and start scoring victories.
Car magazine thinks it’ll be called the Porsche 717 and says,
It’s being developed on the Volkswagen group’s latest MSB architecture under development for the Panamera Mk2 and the next Bentley Continental. If all goes according to plan, we can expect a sporty four-door, four-seater with clear 911 overtones, wrapped in a more compact footprint than a Panamera’s.
There’s lots more conjecture and potential insider information regarding the all-electric powertrain and when the 717 might be available for purchase. If it’s real, it could be at least another 4 or 5 years before it hits the market, which gives Tesla plenty of time to build on its head start and unleash its next market-dominating car: the Model 3.
It’s certainly possible for other automakers to find success in Tesla’s market, but I don’t think any of them can do it fast enough to slow Tesla’s momentum.
Would you choose an electric Porsche over a Tesla?