Let’s spend a little time talking about grilles.
The face of a car defines its personality. Cars have been made and broken, praised and ridiculed, based on the front end alone. Failures include the famous Ford Edsel and, more recently, the Acura Beak.
Successes include recent Audi faces and just about anything with a BMW logo on it.
Truck grilles haven’t received a lot of attention, but one new model is at risk of falling into the category the Edsel invented.
The new 2015 Ram 1500 Laramie Limited needs to stand apart for two reasons, because the competition is fierce, and because it needs to distance itself from the Dodge brand.
What you see above is the route Ram has chosen to achieve those goals. So far, the response is less than stellar, with those holes being compared to over-flared nostrils or called just plain ugly.
While the look is certainly new and, well, shocking, it’s possible it’ll grow on us. Anything can happen, right?
Let’s compare the new Ram grille to the grilles of its competition.
The 2015 Ford F-150 grille is imposing and tough. Ford didn’t go crazy with design, but it created a classic grille that should age gracefully.
The 2015 Chevy Silverado grille hasn’t changed much and uses the classic double-decker square face Chevy drivers expect. If anything it might even look a little dated, especially when compared with the Ford. It’s not taking any chances, which might be for the best.
Honestly, I’d probably pick the Ram’s grille over the 2015 Toyota Tundra‘s. The Tundra’s is all bloated and top-heavy, making it look like the truck could tip onto its nose and leave the back tires spinning desperately in the air.
Which truck do you think has the best face?