If Lamborghini had made an SUV 10 years ago, this is what it might have looked like.
This isn’t a Lamborghini concept from the past, though. This is the modern, and surprising, incarnation of the Lexus RX, a vehicle not traditionally known for outrageous design.
There was a time in my life when I owned a 2004 Lexus RX 330, a vehicle more fitting for an aging real-estate agent than a young family man. It was a nice looking car, but quite staid and always seemed to smell like an old lady’s perfume inside.
This new RX should lead the way in bringing Lexus to a new generation, though that old-lady smell may never go away.
Redesigning the RX is a bold move, because it’s the best-selling vehicle in the Lexus stable. A move to such an attention-demanding design might work to bring in younger buyers, but it might turn-off the older, and incredibly loyal, RX crowd.
Brian Bolain, marketing manager for Lexus, doesn’t think that will happen. He told Automotive News at the press launch for the fourth-generation RX:
What we’ve heard from people who have had three and four and five models, they’re actually ready for a change…. They’re actually a bit happy or relieved that they can continue to buy what they like but one that now makes them feel like it’s progressed.
The 350 will use the same 3.5-liter V6 engine, but horsepower will jump by 25 for a total of 295 hp. The once-optional 8-speed automatic transmission is now standard on all RX 350s.
Meanwhile the hybrid 450h jumps 13 hp to 308 total horsepower.
Front-wheel drive is standard, and all-wheel drive is optional on all RX models. Pricing is said to start at under $45,000 with sales starting this fall.
Will the new look of Lexus convince you to take a test drive?