The first electric cars were invented in the 1880s but only began to quietly infiltrate the car market this decade. It has taken well over 100 years of fossil fuel usage, and one major diesel crisis, but electric cars are finally beginning their reign in the auto market.
Read through the history of electric cars and you’ll read about gas-electric hybrids, a Porsche electric, and the struggle to create better batteries at the turn of the 20th century. Electric technology was clean and the cars were easy to drive, yet electric technology gave way to gasoline and development in the electric field completely stopped for a long time. Today we’re picking up where electrics left off, albeit with a century of improved automotive technology behind us.
This time the world is ready for electrics. At least that’s the hope for a new electric automaker with deep pockets and ambitious dreams. The question is, who is it?
Faraday Future is a mysterious new company, rumored to be made up of former Tesla executives, that is set to invest $1 billion into a U.S. electric car production facility.
Automotive News said,
Nick Sampson, a former Tesla director who is Faraday’s senior vice president of r&d, said Faraday plans to introduce its first electric car in two years and quickly follow with several other models. Faraday is based in Gardena, Calif., where it has been developing its first model with 400 employees.
And then there’s this intriguing quote from Faraday spokeswoman Stacy Morris,
People’s lives are changed by their mobile devices, the way that we interact…. The car industry hasn’t caught up sufficiently. The car still feels like a place where you’re disconnected.
Does anyone else think that’s a very Apple thing to say? What if Faraday Future is a cover for the development of a line of connected Apple-branded cars? Two years is an incredibly fast timeline to develop and build a new car, and 400 employees is a lot for a new startup. Whoever is behind Faraday must have been planning an entry into the auto market for many years and be exceptionally well funded.
As it turns out, I’m not the only one who thinks that way.
Faraday refuses to name its CEO or disclose where its vast cash resources come from. Apple itself is notoriously secretive in its product development. Apple Insider says,
Moreover, the iPhone maker might need to finance a front company as big as Faraday in order to prepare for the launch of a self-branded vehicle in 2019 or 2020. It’s difficult to conceal the labor and manufacturing resources a car requires, and indeed numerous leaks have led car manufacturers like Tesla to publicly assume Apple has a car in development.
Whether Faraday is Apple-in-disguise or not, the company believes the time has come for electrics to go big.
Do you think Faraday Future is a front for Apple?