Alfa Romeo’s U.S. Comeback Back On, Probably


Maybe this time will be different.

Alfa Romeo has promised a full-fledged return to the U.S. market, but so far all we’ve received is the 8C Competizione (in ultra-low numbers), the 4C sports car, and a bunch of broken promises.

We are supposed to receive a host of sedans, an SUV, and other vehicles that amount to a full line of products. It’s a promise we’ve heard for many years, but one that has yet to materialize.

Once again we’re hearing word that Alfa Romeo is on the verge of bringing two important vehicles to the market here, but what are the odds that they’ll actually arrive?

Fiat CEO Sergio Marchionne feels pretty confident:

The head honcho got to give out two pieces of good news during a factory tour in Italy today. First off, the long-delayed Alfa Romeo Giulia is set to begin production next month. And second, and more importantly for Alfa Romeo’s planned U.S. market growth, the Italian automaker’s SUV has officially been named. Meet the Alfa Romeo Stelvio, set to go into production at the end of this year and on sale in 2017.

The Giulia has been delayed by at least 15 months. While no official reason has been given, some say Alfa had to go back to the drawing board because the car failed front, rear, and side crash testing. That would have delayed the Stelvio too because the SUV is based on the sedan.

The Giulia and Stelvio are so important because they are the first two vehicles in Alfa’s plan to add eight new models to its lineup.

Along with the midsize sedan and SUV, Alfa plans a larger 7-seat SUV, a sedan to compete with the BMW 5 Series, small sedan, a mini-SUV, and Coupe and Spider variants of the next-gen 4C.

The automaker now predicts the new lineup will be completed by 2020, but the original plan was for 2018.

Alfa Romeo hasn’t been very successful in reaching its U.S. goals so far, but who knows, maybe this time will be different.

Are you looking forward to a full line of Alfa Romeo vehicles in the United States?


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