Volvo Prepares the S90 for Luxury Domination

Volvo S90 Mussel Blue

The luxury sedan market has no shortage of excellent cars, but Volvo is about to introduce one more with which it hopes to shake up the establishment.

U.S. pricing and launch details have been announced for its new S90 flagship sedan.

Volvo has promised a technologically advanced flagship with the looks and safety features to make an impressive dent in the existing market. We know the design is rock-solid, thanks to earlier concepts and teaser images, but how does it stack up on price, performance, and overall value?

Here’s a hint:

The Swedes may have built a masterpiece.

The existing Volvo S80 sedan, in entry level trim, has an MSRP of about $44,400. The new S90 T5 Momentum edition will replace it, with an MSRP of $47,945 (including $995 freight).

For that money, buyers get the T5’s 2.0-liter turbocharged Drive-E engine that will deliver 250 horsepower and 260 lb-ft of torque. A leather interior comes standard, along with a nine-inch touchscreen. Volvo’s “Thor’s Hammer” LED headlights are also included.

Buyers can step up for a little more power and grip with the T6 AWD Momentum package for $53,945. That engine uses both a turbocharger and supercharger to push out 316 horsepower. The package also adds heated front seats, an upgraded driver-information display, and dual tailpipes. That’s probably the car to bring home, even considering the $6,000 premium.

How does that compare with the competition? The BMW 528i starts at $51,995 (including freight) and comes with 240 hp, just slightly less than the T5. Prices move up the ladder fast, though.

The Mercedes-Benz E350 might be better compared to the T6, with a starting price of $53,575 and 302 hp. The T6 wins the value equation, though, because all-wheel drive is a $2,500 option on the Mercedes.

The Volvo’s closest adversary might be the Audi A6, with 252 ponies and a $47,125 starting price tag. The A6 Quattro begins at $52,100.

Where Volvo really hopes to shine is with its technology suite. The company claims the S90 is the first car in the U.S. to offer semi-autonomous driving capabilities as standard equipment. The system, called Pilot Assist, holds a lane and controls vehicle speed in traffic at speeds of up to 80 miles per hour.

Staying true to Volvo’s reputation for safety, the S90 will also come standard with an automatic emergency braking system that reacts to large animals and other vehicles. The car also detects when it is about to leave the road and intervenes to keep the car safely on the pavement.

Your neighborhood Volvo dealer will accept your order now, with the first deliveries coming this summer.

What car would you choose: The Volvo S90, BMW 5 Series, Mercedes-Benz E-Class, or Audi A6?


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1 Comment

  1. “The Swedes may have built a masterpiece.”

    Err, Chinese. May have some Swedish DNA but the company is owned by Geely and the Chinese government.

    I surely doubt many in Europe or the US will be fooled.

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