Tesla’s Master Plan, Part Deux: Anticipating a New World


Ten years ago, Tesla CEO Elon Musk showed the world his plan to grow his electric car company into an international powerhouse. In his original master plan, posted in 2006, Musk summarized his ambitions by saying Tesla would:

  1. Build a sports car
  2. Use that money to build an affordable car
  3. Use that money to build an even more affordable car
  4. While doing the above, also provide zero-emission electric-power generation options

Mission accomplished.

With 2016 upon us, Musk has published his new master plan. It’s equally ambitious, if not more so, and includes some bombshells that give clues to Mr. Musk’s intentions to change our world for the better.

Perhaps the best idea in Musk’s “Master Plan, Part Deux,” is for an electric semi truck. Shocking, right?

Here’s what the Tesla founder said,

In addition to consumer vehicles, there are two other types of electric vehicle needed: heavy-duty trucks and high passenger-density urban transport. Both are in the early stages of development at Tesla and should be ready for unveiling next year. We believe the Tesla Semi will deliver a substantial reduction in the cost of cargo transport, while increasing safety and making it really fun to operate.

That little nugget of information was placed under the heading of, “Expand to Cover the Major Forms of Terrestrial Transport.”

No one can fault Musk for failing to dream big.

While the entire Master Plan document has no shortage of big ideas, it certainly lacks any detail as to how it’ll all happen. That’s classic Musk, though. The first plan had a similar tone and had plenty of doubters, but he still managed to make it all work.

The new plan teases clean energy production, self-driving busses, a new small crossover vehicle, a “new kind” of pickup truck, and a car-sharing plan.

Every other car blog and news outlet online has summarized the plan in detail so it doesn’t make sense to do it again here. What does make sense is to comment on how Tesla has every intent to create sustainable energy production and redefine how humans, and their stuff, move around. That’s pretty exciting.

Just like 10 years ago, the plan ended with a list of four goals:

  1. Create stunning solar roofs with seamlessly integrated battery storage
  2. Expand the electric vehicle product line to address all major segments
  3. Develop a self-driving capability that is 10X safer than manual via massive fleet learning
  4. Enable your car to make money for you when you aren’t using it

It wouldn’t be wise to bet against Musk, nor the success of the Master Plan, Part Deux. As Musk points out in the beginning of his plan, there are only two American car companies that haven’t gone bankrupt: Ford and Tesla.

What odds for success would you give Tesla’s new master plan?


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