The Nissan Titan has been all but forgotten in the minds of full-size truck shoppers. Last month, the Titan placed dead last in truck sales, if we don’t include the extinct Chevy Avalanche and Cadillac Escalade EXT.
Almost 234,000 trucks were sold in the U.S. in July. The Titan accounted for just 1,143 of those sales, which amounts to a fairly average month when looking at the last six years of Titan sales data.
The 2015 version of the truck was widely panned as an outdated and underpowered entry in the market. Nissan overhauled the truck for 2016 and included a Cummins turbodiesel V8 engine in its Titan XD model, making it the only “light-duty” truck capable of towing more than 11,000 pounds.
So far sales numbers haven’t improved much.
For 2017, though, Nissan will make the standard half-ton Titan available. It won’t knock the Ford F-150 off its perch, but Nissan hopes it will at least move the Titan out of last place.