For about eight glorious years, U.S. buyers had the privilege of being able to purchase the lightweight Lotus Elise sports car. The car, fully assembled and ready to take on America’s highways and race tracks, was a hit with buyers thirsty for true driving thrills.
The car first became available in the United States in 2004 and offered a unique combination of speed, efficiency, and striking looks at a reasonable price. The Lotus dream in America lasted until 2011, when the British company had to pull the Elise out of the market due to non-compliant airbags.
Today Lotus is preparing for re-entry into the market with a new Elise and, potentially, an SUV.