It’s football time in America!
The official start of the NFL season kicked off last night in Denver. Along with football’s cheering fans, electrifying touchdowns, and controversial replays comes an over-saturation of corporate sponsorships.
Aside from the beer industry, cars are perhaps the products most promoted in association with the NFL.
Last year Hyundai took GM’s spot as an official NFL sponsor, which gave the South Korean automaker the rights to tout that it has the official car, SUV, and luxury car of the NFL. That, however, left open an important space:
The official truck of the NFL.
Ford didn’t let that space sit empty for long. In fact, it seems to be vying for domination of the entire National Football League.
Ford revealed on Wednesday that it inked a three-year partnership to make the F-Series the official truck of the NFL. That means from now until February we’ll be deluged with “Built Ford Tough” ads and have to endure made-up awards designed to acknowledge the game’s toughest players.
That’s all well and good, but the Blue Oval’s infatuation with football doesn’t end there. Automotive News says,
The Dallas Cowboys’ new $1.5 billion headquarters and multiuse event center is called the “Ford Center at the Star” in Frisco, a suburb of Dallas-Fort Worth.
Lincoln was named the official luxury vehicle of the Cowboys in August.
Also last month, Ford unveiled the Dallas Cowboys edition F-150, which is limited to 400 units. Each one features an autographed badge by Cowboys owner Jerry Jones.
Additionally, Ford owns the naming rights to Ford Field in Detroit.
Mercedes-Benz is close on Ford’s heels and owns the rights to the Mercedes-Benz Superdome in New Orleans. The company has also secured rights to the Mercedes-Benz Stadium, which is currently under construction for the Atlanta Falcons. Down in Nashville, Nissan Stadium plays host to the Tennessee Titans.
Corporate overlords have officially descended upon the NFL. Who knows, maybe it’s only a matter of time before the Super Ford Bowl features the Subaru Seahawks versus the Chevrolet Chiefs.
Do corporate sponsorships make you more or less likely to make a purchase a certain vehicle?