One of the strongest pieces of advice my dad ever gave me is to never, ever, buy a Chrysler. I was just a child when he told me, but the advice has stuck. His dissatisfaction with Chrysler began with the new Le Baron he bought in the 1980s, which was bad enough to skew his opinion of the automaker to this day. That’s roughly 30 years of disdain from a bad experience with one car.
I say this to illustrate the importance of vehicle satisfaction to automakers. A happy customer can mean a lifetime of car purchases while an unhappy one can negatively impact generations of car buyers.
With that in mind, let’s have a look at some results from Consumer Reports‘ annual vehicle satisfaction survey.
Chrysler, now known as FCA, isn’t fairing much better than 30 years ago. The Jeep Compass, Dodge Dart, the Ram truck brand, and Fiat as a whole rank near the bottom of CR’s list, which means many of the buyers regret making the purchase and would go back in time and undo everything if they could.
The worst of the bunch, though, belongs to a brand known for being a stalwart of reliability and customer satisfaction. The Acura ILX, built by Honda, is now the least satisfying car available. According to CR, owners say,
“Lacks acceleration, noisy, poor quality paint, shaky ride… very expensive for the poor quality offered.”
“It shifts too soon into higher gear, making acceleration feel sluggish unless under hard acceleration.”
“Road noise is very pronounced. I will be trading the ILX in as soon as I can on something quieter.”
The most satisfying car brands include Porsche, Subaru, Audi, and Tesla, with Hyundai and Lincoln gaining ground fast.
To get their rankings, the magazine said,
Our brand rankings represent owner sentiment across each brand’s product line. (Model satisfaction is determined by the percentage of owners who responded “definitely yes” to the question of whether they would buy the same vehicle if they had it to do all over again.) To determine brand love—or disdain—we took a straight average of the satisfaction score for each brand’s models.
What car do you drive and would you buy it all over again?