This Exotic Carmaker May Finally Build an SUV

Choose the one that doesn’t belong:

  • Lamborghini
  • Porsche
  • Jaguar
  • Rolls-Royce
  • Bentley
  • Ferrari
  • Aston Martin
  • Maserati

Those are some of the most prestigious automakers in the world. All produce cars worthy of royalty, and all are aspirational brands that only some of the wealthiest people in the world will ever buy. Everyone, however, can appreciate them.

But there’s one that doesn’t fit with the rest—one that has held onto its exotic roots and never strayed from its 2-door sports car recipe for success.

Until now.

If you chose Ferrari, you are correct. As of last week, it was the only one of the automakers listed above without an SUV or plans to produce one.

Sergio Marchionne is the CEO of FCA, which owns Chrysler, Fiat, Alfa Romeo, Maserati, and Ferrari. Marchionne has recently taken full control of Ferrari and sees that SUVs are simply too big a market to skip.

An article at NBC News says,

But Ferrari appears to have recognized the inevitability of the ute in a rapidly changing market. In the U.S., which has long been the world’s dominant outlet for utility vehicles, light trucks now account for nearly two-thirds of new vehicle sales. And traditional SUVs and more modern crossover-utility vehicles, or CUVs, make up the bulk of that. Other markets, notably China, are now picking up on the trend.

Translation: If Ferrari wants to survive and thrive in the current world auto market, it needs an SUV to sell in bulk.

There are no official plans yet, but it would make sense for Ferrari to base its new SUV on the Maserati Levante. That Italian brute-of-a-ute retails for just over $72,000 and would make a nice starting point for an SUV branded with the Prancing Horse.

If Ferrari surprised us with an SUV priced around $100,000, would you be interested?

-tgriffith

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1 Comment

  1. From a business perspective, I full understand why Ferrari want to make a SUV.
    But my heart, has a hard time understanding it.
    Ferrari is the essence of race and speed and SUVs might be fast, but the concept of a SUV has nothing to do with race. It is big and heavy, which is the total opposite of what you want from a racecar.
    However, if they do make a SUV it will probably be the nicest in the market and I will see all reviews:-)

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